Viral videos are like tornadoes. They are not planned as much as they simply happen with colossal and exciting effect when the conditions are right. In mid-October 2015 I wanted to communicate a message about entrepreneurs and decided to create a short video titled “The Life of an Entrepreneur in 90 Seconds”
The original intent was to share a compelling and emotional glimpse into the story behind the average entrepreneur. Many people see the end product and have no idea what it takes to get there. These people have not been exposed to the process. Like making sausage, there’s a part of life that some people probably don’t want to see because it’s messy.
Roughly an hour after posting on Facebook, it had gone over 50,000 views, and I was obviously pleased. Overnight things got weird. The next morning, I noticed it had crossed over 2,000,000 views, and just hours later it was deep into the millions. I knew it was viral. By the end of the weekend it had crossed 15,000,000 views and was still growing. Today, in mid-2016, it has amassed over 27,000,000 views and it is still viewed thousands of times each day.