EBOOK- The Fundamental Guide to Lead Generation Chapter One
Lead generation is an age-old concept, originating in (and prospering in) word-of-mouth marketing tactics that were leveraged for hundreds of years. Then there were billboards and decals. Then, with the industrial revolution, came the development of the printing press—unlocking a new form of lead generation—the newspaper. Then, over the past hundred years of technological development, we’ve further witnessed the introduction of magazines, radio, TV, email, and finally, the internet. Today, lead generation is explicitly tied to the internet. Within the internet lies a breadth of social marketing channels and digital communication tools.